Target Marketing Solutions, in Howell, Michigan, has designed and developed many creative and sales-effective industrial websites in Michigan over the years. We have a large knowledge base as industrial web designers that was actually born out of the experience of one of our owners who was an independent sales rep for the former powerhouse industrial print directory, the Thomas Register of American Manufacturers now Thomasnet.com. Thomas was an early adopter of websites for its industrial clients in the early 1990s when many people didn’t know what a website was.
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Although graphics and imagery are very important, too many industrial website designs that we see are long on the imagery, but short on detailed buying information. Industrial buyers, engineers, and purchasing agents require very specific product and service details in order to pre-qualify a company as a supplier. We’re keenly aware of this at TMS and so our industrial websites are designed with much more searchable detailed information to deliver what these buyers want on a website. Without those crucial details and information such as why your company is different than the competitors’, clearly this up in the mind of the buyer, a competitor’s website is just a click away. The details may include pricing, depending on your company’s stance on this, because alot of industrial buyers are ready to buy when they arrive at a site via a very specific keyword search and price is always a factor in industrial product and service comparisons. All of this must be taken into account to design a “win-win” website, both for the site owner and the industrial buyer. When this site situation is created, significant phone calls and significant sales arrive from the web.
Also, SEO is always a starting point in our industrial website design. All design and planning efforts will be nullified (diminished visitor potential) unless your website is easily found via Google keyword searches, in particular, because Google owns the industrial marketplace in our experience with industrial clients. Extensive keyword research usually amounting to hundreds of keyword combinations for your products and services needs to be carefully written into all site content and this can’t be done or easily corrected after a site is already designed. We frequently come across this backward situation – design before research and planning. That’s why the research is a road map for the design.
Whatever your unique needs are in a new or redesigned site, we have skilled industrial web designers, here in Michigan, that can deliver a top, productive website for you, your clients, and your future clients.
We’re available for an in-person, no obligation first meeting in Michigan, Metro Detroit, MI, Ohio, Indiana, and Illinois. Call 1-888-239-0332.
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