TARGET MARKETING SOLUTIONS, INC. Why SEO Matters for Your Business When people require a product or service, they often turn to Google first. If your business isn’t showing up when potential customers are searching, your competitors may be getting those customers instead. That’s where Search Engine Optimization (SEO) comes in. SEO helps your website appear higher in Google search results, increasing your visibility and bringing more potential customers to your business. More Visibility, More Leads Organic search accounts for approximately 53% of all website traffic, making search engines one of the most important ways customers discover businesses. How well your site ranks in the organic searches also matters. 75% of users never scroll past the first page of search results, while the #1 organic Google result has an average click-through rate of 28.5%. The more visible your business is, the more opportunities you have to attract new customers. SEO also brings in people who are already searching for what you offer. SEO-generated leads have a…

With the growing use of mobile devices there came a need for websites to be easily viewed on smaller-than-desktop screens. The first attempt at a solution was to have a separate site geared towards viewing on mobile devices. This meant that another site had to created. A code was placed on your desktop site. When it was detected that a mobile device was accessing your site, a mobile version was displayed. That was an acceptable solution at the time. But it required having a mobile site created, and paying for mobile site hosting. And many of these mobile sites still weren’t able to appropriately adapt to difference mobile screen sizes. And although some mobile site services claimed that making a change on the desktop site would automatically transfer that change to the mobile site, that wasn’t always the case. We found that we regularly had to make a change that didn’t transfer over, or that didn’t transfer correctly. Several years ago, responsive sites came on…

Small business budgets are small and big business budget are great. How to overcome this if you’re a small business with your small business budget? Searchers search for very specific things on the web, so targeting “long-tail” keywords with an Internet strategy (you should have one by now) is how to do it. We can help you define such a strategy at Target Marketing Solutions. We’ll talk with you at length and listen to your needs and goals on the Internet, arriving at the optimal strategy from your company.

Valuable information if your company is debating whether or not to include pricing, estimated pricing, or pricing ranges on the website that you’re developing. We understand why businesses don’t want to include prices, but include them if you can.

December 1, 2013

Summary: Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.