TARGET MARKETING SOLUTIONS, INC. All Sites NEED an SSL! Make Sure You’re SECURE! If you’re trying to access your website and you’re immediately hit with warning that says your site is “not secure”, that could mean your site’s SSL (Secure Sockets Layer) certificate is not functioning. This could be for a number of reasons. Having an unsecure website can actively hurt your credibility and search rankings. Let’s break down why this happens and what you can do to fix it. What Does “Not Secure” Actually Mean? An SSL certificate encrypts the data exchanged between your website and its visitors. This protects sensitive information like: Contact form submissions Login credentials Payment details Personal user data Without an SSL, browsers like Chrome, Safari, Edge, and Firefox warn users that your site may not be safe. This can cause problems because visitors may lose trust and leave your site. Not to mention, most browsers often make it difficult to access unsecure sites after warning them. Having SSL issues can…

With the growing use of mobile devices there came a need for websites to be easily viewed on smaller-than-desktop screens. The first attempt at a solution was to have a separate site geared towards viewing on mobile devices. This meant that another site had to created. A code was placed on your desktop site. When it was detected that a mobile device was accessing your site, a mobile version was displayed. That was an acceptable solution at the time. But it required having a mobile site created, and paying for mobile site hosting. And many of these mobile sites still weren’t able to appropriately adapt to difference mobile screen sizes. And although some mobile site services claimed that making a change on the desktop site would automatically transfer that change to the mobile site, that wasn’t always the case. We found that we regularly had to make a change that didn’t transfer over, or that didn’t transfer correctly. Several years ago, responsive sites came on…