TARGET MARKETING SOLUTIONS, INC. All Sites NEED an SSL! Make Sure You’re SECURE! If you’re trying to access your website and you’re immediately hit with warning that says your site is “not secure”, that could mean your site’s SSL (Secure Sockets Layer) certificate is not functioning. This could be for a number of reasons. Having an unsecure website can actively hurt your credibility and search rankings. Let’s break down why this happens and what you can do to fix it. What Does “Not Secure” Actually Mean? An SSL certificate encrypts the data exchanged between your website and its visitors. This protects sensitive information like: Contact form submissions Login credentials Payment details Personal user data Without an SSL, browsers like Chrome, Safari, Edge, and Firefox warn users that your site may not be safe. This can cause problems because visitors may lose trust and leave your site. Not to mention, most browsers often make it difficult to access unsecure sites after warning them. Having SSL issues can…

With the growing use of mobile devices there came a need for websites to be easily viewed on smaller-than-desktop screens. The first attempt at a solution was to have a separate site geared towards viewing on mobile devices. This meant that another site had to created. A code was placed on your desktop site. When it was detected that a mobile device was accessing your site, a mobile version was displayed. That was an acceptable solution at the time. But it required having a mobile site created, and paying for mobile site hosting. And many of these mobile sites still weren’t able to appropriately adapt to difference mobile screen sizes. And although some mobile site services claimed that making a change on the desktop site would automatically transfer that change to the mobile site, that wasn’t always the case. We found that we regularly had to make a change that didn’t transfer over, or that didn’t transfer correctly. Several years ago, responsive sites came on…

Small business budgets are small and big business budget are great. How to overcome this if you’re a small business with your small business budget? Searchers search for very specific things on the web, so targeting “long-tail” keywords with an Internet strategy (you should have one by now) is how to do it. We can help you define such a strategy at Target Marketing Solutions. We’ll talk with you at length and listen to your needs and goals on the Internet, arriving at the optimal strategy from your company.

Valuable information if your company is debating whether or not to include pricing, estimated pricing, or pricing ranges on the website that you’re developing. We understand why businesses don’t want to include prices, but include them if you can.

December 1, 2013

Summary: Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.